Basic SEO Terms and their Meanings:

Basic SEO Terms and their Meanings

Today we will learn about some basic SEO terms and their meanings. SEO is search engine optimization. When you do some search in Google, it shows you its results. You see only the results that match your search term. Whatever bloggers and website owners are, they optimize your content in such a way that they come in search results. This is what SEO says. If you are interested in digital marketing, then it is very important for you to know about it. There are many terms of SEO, if you do not know about them, then you will not understand it.

Until you do not know English alphabets A to Z, you will not be able to make a word or sentence. Similarly, it is important to know about the basic terms of SEO. As a beginner, I have given you some terms of SEO and their meaning below. Do or do these before you go to Advanced. In this way, you will remember all the terms slowly, when you will use them practically.

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Basic SEO Terms and Their Meanings :-

Alt Text: 

This is done in these images. With its help, the search engine gets to know what this image is about.

Anchor Text: 

Used to link a second page. You can also do it in the image from this.


This is a link that has been made to your site from another site.

Black Hat SEO:

 This technique is used to rank your site in search engines quickly. But it is not safe and you run the risk of being fined.

Bot / Spider / Crawler / Googlebot:

 Search Engine sends its bots to other sites. Through which he would be able to read the contents of your site. This is an automatic process.


It is a phrase or sentence, which people search in the search engine. There are two types of Keyword; Short Tail and Long Tail. The keywords that remain with words up to 1-3 are called Short Tail and the keywords with more than that are called Long Tail.

Meta Data: 

The search engine does this to make the search results appear properly.

Meta Title: 

This is the title of your article or website which describes your content.

Meta Description:

 It is used in search results to describe the content.


 This is an attribute used in anchor text. This makes the search engine understand that you are not following that link. It is used in external links.

ON page SEO :-

The technique you use in your site to make your website or blog post SEO friendly, is called On Page SEO. In this, you have to optimize texts, images, tags, URL structure, internal links, headers.


This helps you to rank your site more by using off page SEO.

Robot.txt File:

 This file is a search engine communicating with robots and tells them which site to index and which page to index and which page does not.

PageRank (PR):

 Google gives every website and page a rank from 0 to 10 by looking at the quality of their site and SEO score. As much as his page ranks well in Google. But no more PR updates coming from last year.


Search Engine Optimization. This is a process to improve the search engine score of your website. Good SEO decides which page your page will show in search results.


 Sitemap contains details of all the contents of your blog or website. Submitting this to the search engine allows them to read all your pages well.

White Hat SEO:

 This is Good quality SEO . Which takes time to rank your page, but you are completely safe from penalty.

Also read:-

Conclusion :-

In this post, some basic terms of what is SEO and SEO of your go. In future, I will keep giving you many such information. If you want to know about SEO in detail then don’t forget to subscribe to our article post .

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